No cost or viability analysis in place and lack of visibility over financial performance. Brand positioning was unclear, social media strategy was weak, and marketing efforts were not resonating with the clinic's customer base resulting in inconsistent customer acquisition.
Conducted a cost & viability analysis to optimise pricing for profit, repositioned the brand and refined its service offerings, overhauled the social media strategy to better resonate with the target audience, and supported the launch of new services designed to increase revenue potential.
Strengthened brand positioning and trust, improved customer acquisition and retention, increased social media following and engagement and implemented clear foundations to support continued revenue growth.
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